eeezy wash is soon coming in the market. Our aim is to develop a high performing laundry detergent with 20% price advantage than rival products in the market. 19 Cent Euro is target retail price per load in German market. We have been working on this project for almost 2 years now and we are almost ready to a pilot launch in Germany, Russia and Turkey. We paralelly work hard with marketing works as well as formulation developments as we believe that best innovation doesn't mean anything if it is not properly deployed. Our first packaging mock-up is ready and stands on our table that excites us to touch and watch. We can't wait to see it in the market in February 2017. Keep following us.